Using TikTok Ads For Your Business – Is It Worth It?
If you’re looking for the short answer: YES.
TikTok is a popular social media platform that has gained a lot of attention in recent years. Yes, it is definitely worthwhile to invest in TikTok Advertising for your business. We think it’s a channel that will become increasingly more important over the years for advertisers and businesses. Right now, TikTok reminds us of the early years of Facebook Advertising. The golden days of cheap impressions, clicks, and conversions. Should you replace your Facebook or Instagram ads with it? Of course not, but adding the TikTok channel to your arsenal of advertising placements can only help your efforts of staying top of mind and adding new customer acquisition channels for your business. TikTok is expected to be the dominant social media channel for years to come.
If you’re unfamiliar with TikTok, then here’s a quick overview on what’s possible with the platform. TikTok is a social media platform that allows users to create and share short videos. It has become extremely popular, especially among younger users, and has attracted a significant number of advertisers. If you are considering using TikTok advertising for your business, here are a few things you should know:
- TikTok offers several types of ads, including in-feed ads, brand takeovers, and branded hashtags. You can choose the type of ad that best fits your business goals and target audience.
- TikTok has a self-serve ad platform called the TikTok Ads Manager, which allows you to create, manage, and track your ads. It offers a variety of targeting options, such as location, age, and interests, to help you reach the right audience.
- TikTok ads can be effective at driving brand awareness, engagement, and sales. However, it is important to create ads that are relevant, engaging, and creative to stand out on the platform.
- TikTok has a unique creative culture, with users creating and sharing short, catchy videos set to music. To create successful TikTok ads, it is important to understand this culture and create content that fits within it.
- TikTok is still a relatively new platform, and it is constantly evolving. It is important to stay up-to-date on the latest features and best practices to ensure that your TikTok advertising efforts are effective.
Okay, you’re convinced and you want to run ads on TikTok, but where do you even start? You’ll need a gameplan. We recommend strategizing and brainstorming a campaign and collaborating with an agency or influencer that knows the ins and outs of the platform and what’s “trending”, Millennial or Gen Z speak for what’s popular!
Let’s see for example you’re a fitness business. Here’s some examples of how you can leverage TikTok as an advertising platform along with some influencer marketing, organic marketing, and gamification tactics.
TikTok is a popular social media platform that has gained a lot of attention in recent years. It is a great platform for businesses to advertise their products and services, especially in the fitness industry. Here are some tips for using TikTok advertising for your gym:
- Create engaging content: TikTok is all about short, catchy videos that are easy to watch and share. Make sure your content is visually appealing, entertaining, and informative. Use music, special effects, and hashtags to make your videos stand out.
- Use relevant hashtags: Hashtags are essential for getting your videos noticed on TikTok. Use relevant hashtags like #fitness, #workout, #gymlife, and #healthy to attract your target audience.
- Collaborate with influencers: TikTok is full of influencers who have a large following and are passionate about fitness. Consider collaborating with these influencers to create content that promotes your gym and its services.
- Run a contest or challenge: TikTok is perfect for running fun and engaging contests or challenges. For example, you could run a #30daychallenge where users have to follow a workout plan and share their progress on TikTok.
- Use TikTok ads: TikTok offers various ad formats, including sponsored hashtags, in-feed video ads, and branded effects. Use these ad formats to target your desired audience and get your gym noticed on the platform.
By following this gameplan, you can effectively use TikTok advertising to promote your gym and attract new customers. Sounds good? You can start by creating a TikTok ad account for your business (or you can just hire us!).
Overall, TikTok advertising can be a powerful way to reach a large, engaged audience and drive results for your business. It is important to carefully plan and execute your TikTok advertising strategy to make the most of this opportunity.