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Why should you advertise on Instagram?
Instagram is a leading social media platform with more than 1 billion active users. Still not convinced? Just recently, Instagram reached 700 million users. Almost 30% growth in such a short period tells us more about the popularity of this platform and its potential than anything else.
Simply put, it has evolved into a large and diverse online community with unlimited marketing potential.
An ever-increasing number of opportunities
Indeed, there are many people on Instagram, as we mentioned, but what can we expect for actual growth? Consider the United States. From Q3 2020 to the end of the year, Instagram saw an 8% increase in users in the United States, out of 140 million users.
Stories are a great way to showcase your brand
Though Snapchat introduced ephemeral content first, it isn’t the last. Following Snapchat’s decline of Facebook’s acquisition offer, Instagram developed its version and quickly surpassed Snapchat in user numbers. Even though Instagram Stories aren’t a new concept, more brands take advantage of this popular placement. A half-billion people currently watch Stories every day, so you can see why Stories are so important for organic and paid advertising.
Instagram’s paid advertising allows you to more precisely target your audience, which is one of the most significant benefits.
It allows you to target your customers based on their location, interests, demographics, and behaviors. As a result, your advertisement will appear in the feeds of your exact target audience, increasing the likelihood of making a sale.
It’s a great tool to use, and you can track the results and tailor your audience targeting.
Keeping Ahead of the Curve
Facebook constantly adds new features, and Instagram continuously improves the overall experience to meet user demands.
Instagram is a constantly changing platform, and Instagram advertising features are always being added. They allow for more efficient and effective Instagram advertising.
There are always new features to help your brand, such as Story features, IGTV, insights, enhanced targeting, and more. You can stay ahead of the competition by choosing a platform that offers many features and is easy to manage.
Instagram stands out from other social media platforms due to its visual nature. Rather than focusing on text, the content is based on photos and videos.
Good posts will stick in the minds of your target audience when they see them in their feeds. You will make an impression on users if your account follows a particular theme. Users will remember your account if you follow a particular theme.
It is more likely that people will come back to your account if they remember your brand.
Improved Customer Satisfaction
Many people use social media to vent their feelings about brands or ask questions about the people who work there. As well as connecting with your audience, Instagram is a great way to advertise your products.
Your brand will receive a personal touch when you respond to user comments. Nobody likes to be ignored, whether you’re asking a question online or receiving an automated reply.
Customers will feel valued when they receive honest feedback, which will boost your brand’s credibility.