Start a Business Youtube Channel – Today!
Setting up a YouTube channel for your business is almost a no-brainer these days, but if you’ve never done it before, you might be feeling a bit apprehensive. That’s ok, because we’re here to guide you through the process and give you some tips on how to get the most out of this powerful marketing technique. Here’s how you can set up your own YouTube channel devoted to marketing your business.
You’ll need a Google account to create a YouTube channel for your brand, so head to Google.com to create one if you haven’t already (it’s a good idea to set up a separate Gmail account for your business anyway, so you can keep it separate from your personal email). Once you’ve done that, sign into YouTube with your Google account.
After you’ve signed in, click your account at the top right corner of the screen (it might have the first letter of your first name, or your profile picture if you have one). Click settings from the dropdown menu, then under the “YouTube channel” subheading, click “Create a New Channel”. You’ll input your brand name and then click create, and from there you can upload your logo on your profile picture.
Fill In Your Profile
Once you’ve created the channel, it’s time to fill it out and put in some information about your brand. The About Us section is a great place to start, where you can help your viewers understand your brand a little more, as well as point them towards your website and other social media profiles.
You also should put some effort into your cover photo, which is the first thing people see when they click on your channel name. YouTube recommends uploading a picture that’s 2560 x 1440 pixels for optimal viewing. If you’re looking for a good picture editor online, check out ipiccy, which gives you a variety of options to resize your photo, create collages, or otherwise make it look great.
Create Some Content!
Now that you’ve got a channel built, it’s time to fill it with content! If you already have videos you’ve created for social media or your website, it can be a good use of existing resources to use those on your YouTube channel. This makes all videos for your brand easily accessible in one place, but you also should start creating YouTube specific content and then linking to that from other social media.
Keep your content on brand, and come up with a strategy for it. Your videos should be part of an overarching marketing strategy that stays on message and is consistent across all marketing platforms. You also should know what you want your content to do; how to use your product tutorials are good, testimonials from satisfied customers, or inside looks into your operations or story are always a good start.
Use SEO to Title Your Content
You shouldn’t neglect SEO when titling and describing your content. You want your videos to show up on the first page of Google results, so you need to optimize the descriptions and titles of your articles to do that. Check out this handy guide on how to use SEO principles to get people to your channel.
Advertise Your Channel
Once it’s created, it’s time to advertise your channel everywhere. Post links on your other social media accounts, put links on your webpage, even stick it on business cards (which you can design for free here). The point is, you need to get word about your channel out there to the masses.
Engage With Followers
Part of the appeal to social media is the ability for people to interact with their favorite brands directly, so don’t neglect to respond to your followers’ comments on your videos. Allow people the opportunity to influence your content as well, and get people excited about your brand.
Analyze and Adapt
As you’re posting new content, you should be analyzing previous content to continuously adapt to what your customers want. Staying on brand and consistent in your messaging is critical, but you should be constantly looking at what has performed well and try to keep that in your future videos. Luckily for you, YouTube Analytics can give you a treasure-trove of data about your videos so you can get it all in one convenient dashboard.