How brands can use TikTok to reach new audiences

TikTok is not only on the rise, it’s here to stay. Every month, millions of people around the world are scrambling to download the app. It’s a new social media giant that’s fully dedicated to video content. Soon 82% of all web traffic will go into videos.

If you use TikTok just right, you can introduce your business or product to a huge audience. TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in 2018. According to their reports.

TikTok is all about fun and visually appealing content. If you take a look at the TikTok trending page, you’ll find tons of silly videos set to hit songs.

You are probably aware that TikTok is all about fun and creativity, it’s time to create fun, creative content of your own. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok. Plus, one of the biggest benefits of TikTok is that you don’t need to create highly-polished videos. Simply Pull out your smartphone and start recording.

Keep it simple. A light-hearted video that shows off your products will come across more authentic than if your business tries creating a viral meme and fails.

Work With TikTok Influencers

Another way you can reach new audiences is to work with TikTok influencers that already have a ton of followers, especially if you manage to find an influencer in your field or that enjoys your products. Working with influencers can really help you make a connection to an upcoming generation that is going to make up a large percentage of consumers within the decade.

TikTok Campaigns

TikTok has included ads and marketing campaigns for its users, these include:

  1. Brand Takeovers: This allows brands to take over TikTok for the day. They can create images, GIFS, and videos with embedded links to landing pages or websites.
  2. Hashtag challenges: You can now promote your hashtags to grow your engagement.
  3. Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features.

Now, TikTok is not for every type of business out there but then again neither are Facebook, Instagram, Twitter, Pinterest, or Linkedin. Keep this in mind, Social media platforms are where you will likely find your customers and are a great opportunity to reach new audiences to get them interested in your products or services.

So if your business has a younger audience, TikTok is the perfect place to attract their attention and users may even become your brand ambassadors by commenting and sharing your posts.