Can Small Businesses Benefit from Digital Marketing?
Let us cut to the chase, “The answer to this question is yes.” It offers more of a chance to compete. With digital marketing, the status of your business can be leveled up to start on the same level as your competitors, regardless of how large they may be. If you are using the right digital strategies, it is possible to create a massive following for your social media; you could even rank the highest on Google and/or have oodles of customers to sell your products to via email.
Wait, there is more! Here are a few more advantages that digital marketing has to offer you, which are not only for small businesses. These offers can benefit any business with an online presence.
Digital Marketing Helps PinPoint and Engage with the Audience You Choose
Investing in traditional marketing, such as magazine articles and/or television ads, will let your audience be targeted to an extent; however, this is something you can surmise somewhat already. Those of you who are interested in knowing more than that should try digital marketing as it will give you the ability to pinpoint the audience you are looking for and help you to optimize your business’s budget.
Whether the audiences you are seeking to find are unemployed parents or they are CEOs, it does not make any difference. Having digital marketing gives you the capability of identifying and engaging the buyers’ personas that you feel are right by using a variety of marketing tactics online, whether big or small and even if they seem to have no interests at all.
With Digital Marketing, You Can Reach Your Audience
Few people read magazines, newspapers, or even turn on the radio. In the United States during the year of 2018, the circulation of newspapers was at its lowest since back in 1940, and the audiences of local news have been at their lowest for over 10 years now. What has the audience of the local news been doing instead? Glad you ask; they have been browsing online!
Furthermore, nearly 70% of all internet users are on Facebook daily, while 90% of American adults are on the internet daily as well, and 75% can be found on YouTube daily. So, you want to know how those percentages are affecting businesses, huh? Those who are using the right strategies with their digital marketing can reach out and connect to their audience wherever they may be.
Digital Marketing Makes Monitoring and Tracking Easier
It is not that simple to get the tracking out of traditional ad campaigns. Although you may have an idea of the number of times your ad(s) showed up, the number of people who responded to your newspaper and/or television ad(s) would be impossible to know.
The fact is, launching a digital marketing campaign will allow you to virtually track all the details you want to. With only a couple of clicks, you will be able to visually see the number of people who have clicked your ad, including whether they purchased anything. Digital marketing even makes it possible to target those same people using another one of your ads.
Digital Marketing Lets You Scale & Adapt the Efforts You Put into It
With digital marketing, you can scale the digital strategy you feel works best for you, and just think, you will no longer be stuck watching television ads or no longer having to send mailings several months ahead of schedule. This will give you a chance to put more out on digital, and you could adapt more to the needs you have as they come up.
So, how do you go about finding what works best for you? There are analytics tools available for measuring your results. Just think, you will have complete control over your digital efforts, and now you also will have the time you wanted to try some newer ideas. If you find any ideas that you can not get out of your head, you can scale them.
If it turns out they were not what you had hoped, you are in control, which means you can stop them prior to going broke.