1. Blogs increase Seo
No matter the size of your business, posting regularly gives your potential customers more reasons to click. You can help them stay there too, with the help of a call to action. .For example, if you’re a Gym company writing a blog post about building muscle, you might add a call to action at the end saying “If you still have more questions, get in touch and we can help!” You would also link that blog to your contact page and close.
“Customers will look to you as a reliable resource for information in your industry, then come to you to buy.”
ake sure you use 1–2 keywords that match the intent of your ideal reader. Use those keywords in specific parts of your post; page title, a section header, the body of the blog post, and the URL. If you’re generating content at least once or twice a week, that’s one or two more keywords for a given topic.
2. Advertise Your Brand
A blog allows you to show more personality to your business that your audience won’t see through sales & marketing techniques. We maintain a blog for one of our clients, a Gym Business in local to Calhoun. We identified a customer persona we would assume when writing content:
- Inform without being demeaning
- Use quotes from staff to show direct, extensive knowledge
- The human body is weird and funny, lean into that & produce
- content that others will relate to
- Use “I” and “you” statements,
a conversational tone leads to higher interaction. This type of content allows you to show the passion you have for your business and industry. Passion is contagious, and your blog’s readers will feel the excitement too. Blogging also gives others a vision of your company. And any Q&A’s your audience may have.
3. Blogs Show Competence
If you’re showing up on search engines as the number one place for Accounting, for example, that’s great! Users see your name and might even click on your website. However, many people are searching for specific accountants: How do I get a tax accountant? Where should I start looking for a financial accountant? Blogs will help you niche down into the right location on the web.
A blog post allows you to answer commonly asked questions. They give evidence that you know what you’re talking about. business does in more specific terms than an about page.
4. Blogs Make Great Content
Quality blog posts give you great content to share on social media. Think of your blog as the heart of all of your content marketing efforts. It’s great for Facebook, Twitter, LinkedIn, email newsletters, e-books, and more. Blog articles are also ideal to share in email newsletters. This gives you a broader message to share.
“Blogs can show your business has more personality and there are many more pros to them.”
On a blog, you can be a lot more yourself than anywhere else on your website. You can answer questions and respond to comments. If sharing on social media, this opens your company up to even more opportunities to connect to your audience.
5. Blogs Build Audiences
Customers who read your blog are 90% more likely to click on your website. That improves your website’s search engine optimization (SEO) making your website more likely to rise to the top of Google. In addition, the more you blog, the more traffic you get. There are no guidelines for blogging, but you should have a strategy in mind so that you’re posting regularly.
blogs can serve many purposes:
- To increase Seo and Reach on searches
- To help advertise your brand
- To show that you are an expert in your industry
- Blogs make great content to share with all your audiences
“We give you insights on your company and go the extra mile for your business goals”
A Brief History ⚡️
BrandLyft launched with the simple mission: To help the brands and entrepreneurs in our area connect with their customers and implement business strategies to grow beyond. What started as a local business consulting and social media management agency, grew to the hustler-driven business consulting & marketing agency you know today.
If this Article was informational, get in touch & find out what custom software solutions we can create for your business.
Call: 770-841-5786 (Shawn Greenway)